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Privacy Policy

Trend Rich Global, Limited (hereinafter, “the Company”) in recognition of the importance of protecting your personal information has established a personal information protection policy in relation to your personal information so as to greater promote the protection of your personal information, as described hereafter. Terms used in this privacy policy are subject to the following Terms of Use.

Article 1 (Definition of Personal Information)

In this privacy policy, the definition of personal information is as defined in Article 2 Paragraph 1 of the Personal Information Protection Law; i.e. information pertaining to a living individual including name, date of birth and any other information which can be used to identify a specific individual through description or any other means (including information which can be collated with other separate information to enable the identification of a specific individual).

Article 2 (Purpose of Usage of Personal Information)
The Company may use your personal information for the following purposes:

(1) To provide products and services managed by the Company, our subsidiaries and affiliated companies;

(2) To provide information regarding the products, services and promotions of the Company, our subsidiaries and affiliated companies;

(3) To conduct the research and development of products and services managed by the Company, our subsidiaries and affiliated companies; market research for quality improvement and for analytical purposes;

(4) To provide maintenance and support services concerning the Company, our subsidiaries and affiliated companies;

(5) To notify the user of changes to the rules, guidelines, policies, notes, risk descriptions and other individual regulations (hereinafter “terms”) relating to the services of the Company, our subsidiaries and affiliated companies;

(6) To issue warnings to users who have or may have acted potentially contrary to the Terms of Service;

(7) To create backup data;

(8) To verify customer identity during the account creation process;

(9) To provide services on this platform such as transfer of customer deposit to user account, processing of refunds to customer etc.;

(10) To reply to inquiries from the customer;

(11) To conduct internal audits;

(12) To make emergency contact with the customer;

(13) For other the reasons incidental to the above-mentioned purposes.

Article 3 (Change to Purpose of Usage of Personal Information)

The Company may alter the purposes for which it uses your personal information only to the extent that is considered necessary; and should such changes become necessary the Company shall notify you either directly or via a publicly issued notification.

Article 4 (Restriction on the Usage of Personal Information)

Except for as is permitted under the Personal Information Protection Law and other similar data protection laws and regulations, the Company shall not use your personal information without your consent beyond the scope of what is necessary for achieving the purpose for which the said information is held by the Company. However, the following exceptions apply:

  1. If done in accordance with the law;
  2. If doing so is necessary for the protection of the life, health or property of a person while it is difficult to obtain the necessary consent from the customer;
  3. If doing so is necessary for the improvement of public health or morality or the promotion of healthy development in children and it is difficult to obtain consent from the customer;
  4. In cases where it is necessary to cooperate with national agencies, local public entities or officials entrusted with such functions as are prescribed by law or regulation while obtaining the consent of the customer may entail a risk of interference with the conducting of such functions.

Article 5 (Appropriate Acquisition of Personal Information)

The Company shall acquire personal information solely through appropriate means and shall not engage in such acquisition by fraudulent or other improper means.

Article 6 (Responsible Management of Personal Information)

The Company shall properly supervise employees as is necessary for the safe management of personal information; with the aim of mitigating such risks as the loss, destruction, falsification and/or leakage of personal information. Furthermore, should the Company entrust the handling of all or part of the customer’s personal information to a third-party company, the Company shall first ensure that all necessary and appropriate supervisory measures for the safe management of the consigned personal information are in place at the said third party company.

Article 7 (Provision of Personal Information to Third Parties)

In addition to cases where disclosure of personal information is allowed for either under the Personal Information Protection Law or other laws and regulations, the Company shall not provide personal information to third parties without prior consent from the customer. However, the following cases are not considered to fall under the provision concerning the providing of personal information to third parties, as specified above.

  1. If the entrustment of either all or part of the handling of personal information is done within the scope necessary for achieving the purpose for which the personal information is held by the Company;
    2. If personal information is provided as a result of business succession due to merger or any such similar reason.

Article 8 (Procedure for Requesting Disclosure of Personal Information)

Following a request from the customer to disclose personal information in accordance with the provisions of the Personal Information Protection Law, the Company shall first confirm that the request has indeed been issued by the customer, after which the Company shall disclose the requested information to the customer without delay. (Should the requested personal information not exist, the Company shall notify the customer accordingly). However, disclosure shall not be made outside of the above condition unless a reason to do so exists in the Personal Information Protection Law. Please note that there is a fee (¥ 2000 excluding tax) for disclosing, correcting or suspending the use of personal information.

Article 9 (Correction of Personal Information)

Should the Company receive a request from user, made in accordance with the provisions of the Personal Information Protection Law, to perform correction, addition or deletion (hereinafter correction etc.) to the contents of their personal information, the Company shall at first verify the identity of the user and shall thereafter, without delay, perform such reviews as are necessary within the scope of the purpose for which the information is kept. The Company shall perform such corrections etc. to the personal information of the user as are necessary and afterwards inform the user of the corrections etc. undertaken. If, following the investigation, it has been concluded that it is appropriate to perform no corrections etc., the Company shall inform the user of same, as appropriate. However, the Company does not assume any obligation to make corrections etc. to the information held, beyond those obligations contained in the Personal Information Protection Law or other regulations.

Article 10 (Suspension in Usage of Personal Information)

Should the Company receive a request from the user to perform the deletion or suspension of the usage (hereinafter suspension of use etc.) of their personal information on the grounds that it has been used in a manner beyond the scope of the purpose for which is has been held or that it has been acquired by false or other illegal means; the Company shall verify both the identity of the user and the validity of the user’s request and, without delay, perform the necessary suspension of use etc. should a valid basis for the user’s request be identified, and the user shall be notified accordingly. However, the Company does not assume any obligation to perform any suspension of use etc. beyond those obligations contained in the Personal Information Protection Law or other regulations.

Article 11 (Consignment of Personal Information Management)

The Company may consign all or part of the management of personal information to third party organizations only to the extent necessary for achieving the purpose for which the personal information is held. In this event, the Company shall make a selection from those companies deemed to manage personal information responsibly. In the consignment contract, the Company shall include terms governing such matters as safety management measures, confidentiality, conditions of re-entrustment and return of personal information at the conclusion of the contract. The Company shall properly establish all matters concerning the management and undertaking of necessary and appropriate supervision.

Article 12 (Use of Cookie “Cookies” and Other Technology)

Our service may use cookies and other similar technology. Such technologies facilitate our understanding of user interactions with our services and contribute to the overall improvement of services offered. Users who wish to deactivate cookies can do so by amending the cookie settings of their web browser. However, should cookies be disabled, some functionality in the services provided may be affected.

Article 13 (Backup of Data)

The Company may periodically save data backups of your information. This data may contain personal information that was obtained through your use of Company services. This information may be saved even after your loss of status. However, the Company does not assume any obligation to save such information, nor does the Company guarantee that stored information will be available for future use.

Article 14 (Continuous Improvement)

As appropriate, the Company shall review its operational status regarding the handling of personal information and strive for continuous improvement. Therefore, changes to this privacy policy may occur as necessary.

Article 15 (Disclaimer)

While the Company shall make every effort to protect customer’s personal information from the threat of external attacks and intrusion, take note that personal information is continually exposed to the threat of such attacks and intrusions. The Company cannot guarantee the effectiveness of protective measures taken against illegal access from third parties. Neither the Company, Company officers, employees nor subcontractors assume any responsibility whatsoever for any damages caused by the leakage of personal information occurring despite the undertaking of all reasonable measures to prevent leakage.

Article 16 (Inquiries)

To make inquiries or request a disclosure of personal information; to provide us with your opinion or to initiate a complaint, please contact us at the following:

E-mail address: support@sherolex.com

Enacted March 30, 2018